How do you bring more people to your web site? How do you keep them coming back? How can you use your web site to raise money and develop new relationships? In this interactive program, attendees will learn how to use advanced online tools to increase communication and fundraising and to provide services such as blogs, bulletin boards, podcasts, e-newsletters, and more. Attendees will learn which tools are appropriate for particular audiences and communication objectives. The program is designed for organizations that already have a web site and want to do more with it.