This workshop covers the basics of starting a social enterprise, including identifying success factors and obstacles, getting started, and developing marketing and financing strategies. If possible, organizations should send at least two people to the workshop (note: each person must register individually), as this workshop is most effective when a team of people from the same organization attend. The registration fee includes three books: The Social Enterprise Sourcebook, Migrating from Innovation to Entrepreneurship, and Boschee on Marketing. Participants will learn how to:

• create an entrepreneurial strategic plan
• form partnerships with corporations, small businesses, public sector agencies, and other nonprofits
• decide what programs to expand, nurture, harvest, or discontinue
• match organizational assets with specific market needs